Qiagen Pvt. Ltd. hosted the Qiagen QIAstat Dx Ambassador Forum from June 24th to 27th, an event for all Commercial Partners on the QIAstat-Dx Instrument. Mr. Faizan Nasir, our Sales Manager - South, proudly represented Briogene Pvt. Ltd., delivering an overview of country-specific highlights and engaging in in-depth discussions to identify strategies for elevating syndromic testing capabilities. It has been a privilege to collaborate with QIAGEN’s Global Product Management, Regional Marketing, Sales Development, and Medical Affairs teams.
The forum served as a valuable platform for comprehensive discussions on innovative selling strategies aimed at uncovering and penetrating untapped markets in syndromic testing. Key topics included clinical positioning, strategies aligned with international guidelines, addressing insurance and reimbursement challenges, and effective positioning against competing antigen, culture, and testing methodologies. The insights gained during the forum enable the implementation of successful strategies based on the positive experiences shared by other participating countries.